Dendraway

About the Project

An online store with a soul — for things made by hand. We implemented a full-fledged Shopify store for a brand that creates wooden toys, puzzles, and souvenirs by hand. The task was to convey an atmosphere of warmth, care, and creativity through design, structure, and ease of navigation. This project combined eCommerce functionality with sincere visual style — because every item in this store has its own story, and the site had to tell it without words.

Main Tasks

• To convey emotionality, naturalness, and trust through design
• Create a simple and clear structure for different types of products (toys, puzzles, souvenirs)
• Optimize the mobile version - most purchases come from phones
• Set up a Shopify store with all processes: payment, delivery, email
• Prepare the site for scaling and international launch

Results

• Launched a full-fledged Shopify store with an emphasis on visual style and comfort
• Simple interface that leads the user to purchase intuitively
• Optimized catalog - it's easy to choose between categories of toys and souvenirs
• Average page view time increased by +52%
• After launch - conversion rate increased by 2.3x compared to the previous solution