Fervens

About the Project

Warmth on the road starts with the details. We created a website for a brand of travel thermoses and thermal cups that make every hike, trip, or morning city walk more comfortable. The task was to convey not only the technical characteristics of the product, but also the feeling of reliability, warmth and style that these things bring to everyday life.

Main Tasks

• To convey the atmosphere of comfort and practicality through visuals
• Show the product in action - in the context of real-life use cases
• Create a structure that leads to a purchase quickly and intuitively
• Optimize the site for mobile users - the main segment of the target audience
• Emphasize the reliability of the product without overloading it with technical details

Results

• Stylish and functional website that immediately conveys the character of the brand
• Interface that quickly introduces the product and leads to the purchase
• Improved mobile experience: more than 70% of users visit from their phones and complete the purchase without any problems
• All key marketing tools are connected to start advertising
• The site is fully ready for scaling: new products, promotions, localizations - everything is already provided