O2Bottle

About the Project

A classic solution is a strong foundation for a modern product. In this project, we have implemented a functional and stable eCommerce website for a brand that sells an innovative product — a bottle that saturates water with oxygen. The main task was to convey the value of the technology without complicating the user experience. We created a simple but visually light structure, where the main focus is on the benefits of the product: health, energy, hydration. We added emphasis on the benefits, without unnecessary details — just clear arguments, a pleasant visual presentation, and a convenient way to buy.

Main Tasks

• To convey the usefulness of an innovative product in simple language
• To build a classic eCommerce framework without unnecessary elements
• To create a lightweight and fast mobile version
• To customize all processes - from shopping cart to delivery
• To ensure stability, performance and ease of use

Results

• A clear, functional Shopify store that is ready to scale
• Average checkout time is less than 2 minutes thanks to a simplified UX
• 74% of traffic comes from mobile - adaptability fully covered the needs of the target audience
• Automated order processing: no manual confirmation
• Scale-ready: connected analytics, event tracking, SEO foundation